行業(yè)背景

上海生生物流作為中國醫(yī)藥冷鏈服務(wù)行業(yè)的先行者，自成立以來一直專注于為生命科學(xué)、生物技術(shù)、藥物研發(fā)、商業(yè)成品藥等領(lǐng)域的客戶，提供全鏈條一站式醫(yī)藥冷鏈服務(wù)。以“有溫度的傳遞，呵護生命價值”為使命，立足國內(nèi)，面向國際，不斷構(gòu)建全球運營網(wǎng)絡(luò)，塑造業(yè)內(nèi)優(yōu)秀服務(wù)品質(zhì)，竭盡所能為客戶創(chuàng)造更大價值。

Industry Context

Since its founding, Shanghai Shengsheng Logistics has focused on offering a full chain of one-stop pharmaceutical cold chain services for clients in the fields of life science, biotechnology, drug research and development, and commercial finished drugs. Shanghai Shengsheng Logistics is a pioneer in China's pharmaceutical cold chain service industry. With the goal of "delivering with temperature, caring for the value of life" on a local and worldwide scale, we have been establishing a global network of operations, establishing exceptional service standards in the sector, and making every effort to provide value for our clients.

挑戰(zhàn)

上海生生作為中國醫(yī)療冷鏈服務(wù)行業(yè)的先行者，為全球客戶提供專業(yè)、高效、品質(zhì)服務(wù)；面對業(yè)務(wù)國際化標準化的需求，生生期待通過品牌煥新，構(gòu)建全新的視覺體系，使品牌更具影響力，以更加專業(yè)、國際、有溫度的姿態(tài)煥發(fā)新的生命力。

Challenge

In response to the demand for international business standardization, Shanghai Shengsheng, a pioneer in China's medical cold chain service industry, looks forward to developing a new visual system through brand renewal, strengthening the brand's influence and giving it a fresh energy with a more professional, global, and friendly posture.

策略

我們對上海生生做了深入的研究，并對醫(yī)藥冷鏈服務(wù)行業(yè)成功品牌做了完整的視覺調(diào)研和分析，以生生“可復(fù)制的交付”這一業(yè)務(wù)核心優(yōu)勢作為品牌核心進行視覺表達，塑造差異化的視覺體系。

Strategy

We conducted an in-depth analysis of Shanghai Shengsheng and a thorough visual research and analysis of successful brands in the pharmaceutical cold chain service sector, using Shengsheng's core competitive advantage of "replicable delivery" as the core visual expression of the brand and creating a distinct visual system.

創(chuàng)意

全新的視覺體系從標識中提煉U作為核心創(chuàng)意，呈現(xiàn)不斷擴散衍生之勢；表達開放、溫暖、傳遞的理念和可復(fù)制的交付的核心業(yè)務(wù)優(yōu)勢；以融合醫(yī)療和生命感的藍綠，呈現(xiàn)嚴謹，專業(yè)，有溫度感的視覺感知。

Idea

The new visual system takes the U from the logo as the central concept, expressing the momentum of ongoing proliferation and derivation, as well as the core business advantages of openness, warmth, transmission, and repeatable delivery. It also presents a strict, professional, and warm visual perception with the blue and green color scheme, which integrates a medical and life sense.

成果

全新的品牌體系于2023年2月對外正式啟用；全新的視覺體系承載了上海生生作為行業(yè)先驅(qū)，傳遞溫度，呵護生命的使命和全球生物醫(yī)藥冷鏈服務(wù)行業(yè)的領(lǐng)跑者的美好愿景，以更加國際、專業(yè)、有溫度的姿態(tài)助力品牌生生不息的發(fā)展。

Results

The new visual system carries the mission of Shanghai Shengsheng as a pioneer in the industry, delivering temperature and caring for life, and the lovely vision of a global leader in the biomedical cold chain service industry, with a more global, professional, and warm gesture to help the brand's endless development. The new brand system was formally introduced to the public in February 2023.

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